Tasty Mates Vegan Sweets | PEACHES & CREAM | Gourmet Gummy Sweets | All Natural Colours and Flavours | Gelatine Free, Gluten Free | Perfect Vegan Gift (4 x 136g)
About this deal
Big time. There’s nothing better than having a co-founder with whom to share both miseries and joys. If not a co-founder, it would be good to at least have a mentor or someone to go through that emotional journey with you.’ says Joe. After investing as much money as they could, Woolf and Sunshine realised they would need more resources, so did a Dragon’s Den style pitch to their parents whose investment enabled them to send samples to potential investors.
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The cute sweets — which resemble steam-roller-flattened jelly babies — currently come in a range of four flavours — pear crumble, salted caramel, very berry and peaches and cream. Each is branded to represent a different personality trait that the founders thought you may find in a crowd of friends, especially in the Generation Z age group. Pear Crumble: Glucose syrup, Sugar, Water, Fruit pulp (10%), (apple, antioxidant: ascorbic acid, acidifier: citric acid), Gelling agent (pectin), Glazing agent (vegetable oil: coconut and carnauba wax), Natural flavours and Natural colouring (clorophiline)You’ve heard it before. A good idea is only as good as the passion in the people behind it. Our friends will tell you we just cannot help but talking. About sweets. All. The. Time. Share your passion. People will only buy into you and your business if they see how invested you are. Now Tasty Mates are made in a factory,’ (Phew!), ‘where we can produce our candy efficiently and fulfil our bigger clients. For example, next month we’ll launch in a major department across America, Canada and Australia, an airline, and more.’ So many. One of the best things about this place is that people are really happy to talk and hear from each other. There have been some tangible things too, but it’s also just nice to come here and be at similar stages of your journeys, or learn from people who are way further ahead in their career, and offer you advice or friendly conversation. It’s amazing.’
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There’s no shortage of oys in the world but Jewish News takes every opportunity to celebrate the joys too, through projects like Night of Heroes, 40 Under 40 and other compelling countdowns that make the community kvell with pride. With Tasty Mates, Joe has added a dash of fun and friendship to the candy market, reminding us that success can be just as sweet as a gummy treat. And with Home Grown’s support, our members are empowered to dream big, take risks, and create something special. Each week we sink our teeth into the inspiring journeys and creative insights of our talented members – can you guess who we’ll be interviewing next? Keep your eyes peeled to find out.Joe’s journey hasn’t been all rainbows and unicorns (mind the pun). Read on to delve into Joe’s journey of overcoming challenges and emerging wiser, his insights on effective networking and his experience as a member of Home Grown. The pandemic had actually played to Woolf and Sunshine’s favour. “It gave us extra time without being under pressure to launch. We had time to find contracts with retailers and locate premises and had the most spare time ever as we couldn’t socialise or go out! We also couldn’t spend much, so we could survive for a year on less while we worked on the brand.” We also know we can always do better, and our yearly Impact Report outlines plans and aims as well as building a better understanding of where we want to go with the brand.
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I have been involved in defining the visual and verbal identity for Tasty Mates on social, photoshoots - both brand and lifestyle, learnt how to build an effective social strategy, reached out to many an influencer for gifting, learnt how to effectively engage with our audience helping to create a ‘mates’ community and used Canva to create designs (plus much more!)There’s a science to it. You have to get the measurements exactly right — the pectin needs to be bang on or the bite will be wrong. We’ve learned as we went along by a process of trial and error — with our developer’s help.” Salted Caramel: Glucose syrup, Sugar, Water, Fruit pulp (10%), (apple, antioxidant: ascorbic acid, acidifier: citric acid), Gelling agent (pectin), Glazing agent (vegetable oil: coconut and carnauba wax), Natural flavours, Natural colouring (carameline), Salt.