Posted 20 hours ago

Desperados 5L keg

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About this deal

The Craft on Draft team will use their expertise in the hospitality industry to bring unusual beers from smaller and local breweries to the store that aren’t easily available in other retailers, pubs or smaller can and bottle formats. To make this possible the retailer will exclusively partner with Craft on Draft, a specialist retailer of craft beers and ciders, which was founded with the ethos of showcasing the very best of small batch beer production and offering a more sustainable way to shop for keg fresh drinks. The concept could launch in more stores next year and expand the range available if there is demand.

Desperados | 8L BLADE Keg | Beerwulf Desperados | 8L BLADE Keg | Beerwulf

The trial sits within Asda’s ‘test and learn’ partnership strategy, which sees it bring relevant brands and services into stores to complement the retailer’s existing food and George businesses. The Craft on Draft team’s expertise in the hospitality industry will bring a range of drinks to our store that are unlikely to be found elsewhere and that complement our strong existing beers, wines and spirits offer.

Once customers have selected their preferred drink, colleagues will use draft beer pumps to freshly pour their selection into a refillable 1L or 2L glass containers to be taken away and enjoyed at home.

keg deals at Tesco, Morrisons, Asda The best beer and cider keg deals at Tesco, Morrisons, Asda

Matt Harrison, Senior Director of Business Development and Strategic Partnerships at Asda, said: “As part of our partnership strategy we want to bring new and exciting concepts into stores that have never before been seen by our customers - and Craft on Draft is a great example of this. From today, shoppers in Milton Keynes can sample from a menu of 12 regularly changing brews and seek expert advice to find something to suit their tastes. The supermarket favourite has 8 beer kegs with 8 pints included- perfect for Christmas get togethers.Iceland will be fully loaded with offers for the festive season also, and doing your shop online could help you save a little extra cash. Craig Bell, Co-Founderat Craft on Draft, said: “We’re proud to be launching this new concept exclusively with Asda and have secured some interesting beers for the whole of December, with even more low and no alcohol options to come in January.

Morrisons now selling KEGS of beer and cider in time for BBQ Morrisons now selling KEGS of beer and cider in time for BBQ

The PerfectDraft beer tap unit HD3720/25 has a slim design and can therefore be easily placed in the kitchen or living area.

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