Posted 20 hours ago

Fred Perry Mens Twin Tip Polo T-Shirt Black/Yellow

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John Flynn, the chairman of Fred Perry, said in 2017 that the brand still champions the values of founder Fred Perry, a former Wimbledon winner.Fred Perry is owned by Japan’s Hit Union. According to company filings, 70% of its sales were made in Europe in 2019. Fred Perry was founded in 1952 by the Wimbledon tennis champion of the same name and has been adopted by various subcultures. In the 60s and 70s its polo shirt became associated with the skinhead movement. In 2018 the FBI classified the organisation as an “extremist group”, while the Southern Poverty Law Center lists it as a hate group.

The company described its classic shirts and logo as “a piece of British subcultural uniform” that should represent “inclusivity, diversity and independence.”

British apparel-maker Fred Perry has pulled a polo shirt from the US market after it became associated with the far-right group the Proud Boys. But the brand has repeatedly spoken out against its use by far-right groups. “Frankly we can’t put our disapproval in better words than our chairman [John Flynn] did when questioned in 2017,” the label said in its statement.

The Proud Boys were created by the Vice magazine co-founder Gavin McInnes in 2016 in the lead-up to Donald Trump’s election as president. McInnes has since distanced himself from the organisation, which publicly insists it is not “alt-right” or white nationalist but has a history of glorifying violence and misogyny.Fred was the son of a working class socialist (member of parliament) who became a world tennis champion at a time when tennis was an elitist sport. He started a business with a Jewish businessman from Eastern Europe,” Flynn said at the time. The fashion brand Fred Perry has pulled one of its famous polo shirt designs after it became associated with a far-right organisation. The Proud Boys have been designated a hate group by the Southern Poverty Law Center. Founded in 2016 by Gavin McInnes, the group is known for its anti-Muslim and misogynistic rhetoric, according to SPLC.

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